ORIORI

The brand equity of the IP ORIORI is to encourage the young to protect the environment. ORIORI has 5 main characters, the environmental protection elves. The elves lead the young through content to practice the environmental protect in their life. The characters represent water resource, plants, animal, recycling and clean energy. ORIORI insists the brand responsibility to only cooperate with the environmental protection projects which contain the environmental protection practice of packaging, producing, the public welfare and etc. And ORIORI support the public welfare activity and donate the public welfare itself as well. In 2022, ORIORI collaborates with the FEIMAYI which is the China 1st apparel recycling platform. ORIOR. The vision of ORIORI is to encourage over 70% of ORIORI fans to take actions in environmental protect once before 2025, which helps the world to be green again.