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Alfilo Brands

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Alfilo Brands is a leading IP licensee and retailer that holds exclusive rights to many of the world’s finest art and cultural properties, such as the British Museum, the Metropolitan Museum of Art, the Victoria and Albert Museum, Museum of Fine Arts, Boston, the National Gallery, and BBC Earth. Leveraging the latest global fashion and lifestyle trends, Alfilo Brands carefully selects museum artifacts to develop IP themes and libraries based on these insights. These assets allow retail partners to create unique products that are attractive and aspirational to consumers. Alfilo Brands has cooperated with leading players in a range of industries such as Kindle of Amazon, Nestle, Ferrero, Xiaomi, L'Oreal and BY-Health, as well as top commercial real estate companies such as Shanghai Xintiandi, Shenzhen Ping An Financial Center and Guangzhou IFC. Meanwhile, Alfilo Brands has established strategic partnership with Alibaba and JD.com. Museum flagship stores were opened in TMall and JD.com.

IP Preview

BBC Earth

The British Museum


Museum of Fine Arts, Boston

V&A Museum

The National Gallery