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Alifish is an IP trading and innovation platform under Alibaba Pictures. Since its establishment, Alifish has been committed in leveraging Alibaba Group's ecosystem and big data resources to develop the unique "IP2B2C" end-to-end licensing service solution with the goal to continously contribute to the growth of China's licensing industry. On one hand, Alifish is focused in helping global IP owners and licensors to develop and maximize their IP commercialization opportunity in China. On the other hand, Alifish also offers brand merchants with turnkey licensing service from IP selection, product design, supply chain planning, sales channels expansion, and marketing communication.