Charactopia Licensing (Shanghai)Co.,Ltd.
- Hall
2.1 - Stand No
IP+跨界区 - Product category
Charactopia Licensing (Shanghai) Co., Ltd. ('CTL') belongs to Fung Group (formerly Li Fung Group). Since 2014, CTL has focus on Intellectual Property operation, management and licensing business, and is committed to continuously improving the commercial return and intangible assets optimization of the brand. By 2023,CTL has become master licensee of ' Mattel, tokidoki, Karl Lagerfeld, Liverpool Football Club' in mainland of China, and behalf of them in IP licensing business on whole category in Mainland of China, which including brand management, licensing cooperation, marketing promotion, cross-over project, etc. In meanwhile, PLBY Group and CTL have set up a joint venture Playboy China in mainland of China and other region of Great China, comprehensively revitalizing Playboy's brand image and positioning in the Chinese market.