Kingnet Network Co.,Ltd.

Kingnet Network Co., Ltd. (SZ.002517) is a well-known online game company which is listed as one of the key national enterprises of cultural export in China. The company mainly focuses on the video game industry with a development strategy driven by three key sectors, which are "R & D, publishing and investment + IP". Its main businesses include the creation of quality entertainment contents, such as mobile games and web games, and the R&D and operation of web game platforms and mobile application distribution platforms. The company has developed and operated a series of popular games, including the Happy Tower, the Shushan Legend, the MU Miracle, the Legend of Kings, the Legend of Blue Moon, the Duel of Gundam, the World of Warships Blitz, and a H5 game named the Legend is Coming. The XY.COM, which is a well-known game platform that operates quality web games in China owned by the company, has launched a hundred or more of quality web games. The B9 Studio under Hangzhou Kingnet Network Technology Co., Ltd., a wholly-owned subsidiary of Kingnet Network, gathers a group of young artists who are committed to promoting traditional Chinese culture. It is incubating three trans-dimensional cultural IP in different tracks named the Legend of Blue Moon, the Seasonal Voice, and the Noosphere, and it strives to comprehensively leverage multiple media, such as offline books, picture books, online comics, illustrations, audiobooks, short videos, digital blockchain collections and casual games, to create an IP space in an all-round way, between tradition and the future, virtual and reality. Among them, the Era of Blue Moon is a fantasy novel written by Luo Chengdong, one of the top web writers in China. The novel has gained a great popularity since it was first released online in September, 2021, and its physical books have been published by the Shanghai Scientific and Technological Literature Press. The Seasonal Voice is among the achievements of the major subject of the “Research on Developing Intellectual and Cultural Practice Centers in the New Era” led by the National Social Science Fund of China in this period. It aims to popularize related cultural knowledge through anthropomorphizing the traditional Chinese festivals. The comics will be published in July, 2022. Meanwhile, its sub-series Work Immortal will also be launched on major platforms. The Noosphere is a Chinese style girl anime IP under the theme of traditional Chinese handicrafts, which integrates rich handicraft knowledge into its appealing plot in a magnificent world view. The online comics and novel have been launched on major platforms. The physical novel and comic offprints will also be published in 2023. The project also cooperates with the China Academy of Art in launching a horizontal project to explore the popularization of intangible cultural heritage of handicrafts in society and a charity project of aesthetic education for children.