Mitang Culture & Creative Company Limited
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Mitang Culture and Creativity Co. Ltd. The IP brand "Lazy Man Convenience Store" is a super scene IP exclusive to young people of Generation Z. The world view comes from the observation, extraction and symbolization of young people's lifestyles and concepts, and through the presentation of unique attitudinal content and original visuals, it speaks directly to the target users and continuously upgrades and enriches scene experiences and products. Since its launch, the Lazy Man Convenience Store has been covering young people's consumption circles in all aspects through online and offline communication and marketing, landing a number of IP-themed exhibitions and themed flash stores across the country, as well as launching a number of online trendy products and carrying out brand co-branding cooperation in multiple fields. Lazy convenience stores have launched different exhibition projects in different cities and places. At the end of 2021, Lazy Convenience Store and Yu Garden cooperated with many old brands for the grand New Year's Eve blessing event, with the number of people online on CCTV live that day in the tens of millions and the cumulative broadcast data of 200 million +. In the year of 2021, a number of "The lazier you are, the more inspirational you are" theme exhibitions and theme flash stores were held in Shanghai, Nanjing, Shenyang, Shenzhen, Xiamen, Beijing and other places, and the exposure on major social media exceeded 20 million. Lazy Convenience Store participated in Hangzhou Xixi Music Festival with the famous electro-acoustic group "Electric Cherry", with 10W+ viewers offline and online. Participated in several trendy toy shows in Shanghai, Hangzhou and Shenzhen, with more than 10,000 visitors. Lazy Convenience Store quickly gained a lot of young people's love in the market, attracting thousands of KOLs and KOCs to spontaneously share on major social networking sites and gain massive exposure. At the beginning of 2022, Lazy Man Convenience Store and Sogou jointly released a series of input method theme skins for female shopkeepers, which had an exposure of over 45 million on the day of launch and over 350,000 downloads in the first month. Next, the Lazy Man Convenience Store will continue to release more IP scenes and content, while opening up more categories of co-branded license cooperation and developing more IP peripheral derivatives to show a more complete Lazy Man universe.