1、 Enterprise introduction Weilan culture is committed to five major sectors: original R & D, project investment, global distribution, platform construction and derivative development, making every effort to build an international IP factory and open up the upstream and downstream animation industry chain. In recent years, under the guidance of the cultural development strategies of the provincial Party committee, such as a big cultural province, a strong cultural province, and a cultural Zhejiang, the company has made great efforts to create high-quality animation culture along the cultural development road with Chinese characteristics, characteristics of the times, and characteristics of Zhejiang, combined with its advantages in the entire animation industry chain, and contributed its own strength to promoting the cultural construction of our province. In terms of original projects, the enterprise pays close attention to the characteristics of Zhejiang Province and the times, and takes "decoding cultural genes and building urban IP" as the core idea to create animation IP that conforms to Zhejiang's regional characteristics and inherits its cultural heritage. At present, it has successfully developed original projects such as Shangyu IP "Tubo rabbit", "little God arrived", Zhoushan Putuo IP "peach blossom cat and Donghai fish", Huzhou Nanxun IP "fantastic water crystal", IP drives tourism, promotes cultural publicity and IP promotion through tourism, forming a positive cycle and realizing the integration of culture and tourism. In terms of IP services, the enterprise emphasizes Chinese characteristics and focuses on telling Chinese stories. It has publicized and issued projects such as three squirrels, hundred changes Brock, Jili and Gulu, the little fish man mojims family, Qiyu idiom story, Grandpa Confucius' 100 I know, little cool hat, etc. in more than 30 regions around the world to realize cultural sailing. In recent years, through the implementation of the correct development strategy, the enterprise has created a series of excellent animation products, which have created good performance and have been recognized by many institutions at home and abroad: 1. The animated cartoon "Tu Bo Tu" (Part 1 and 2) was launched online all over the world. Within three months, Tencent's video hits exceeded 130million, making it the best animated cartoon in the fourth quarter of 2019; Selected into the 2019 Zhejiang culture and art development fund funded projects; Won the "five one projects" creative support project of Shaoxing spiritual civilization construction in 2020; It was rated as domestic excellent animation in the first quarter of 2020 by the State Administration of radio and television; It has landed on CCTV and hundreds of TV stations across the country, and has been exported to the UK, Malaysia, Singapore and other overseas regions for broadcasting. 2. The original cartoon baby war "epidemic" attracted the attention of the State Admin