The Pipilu Company (Beijing) Limited is the owner of the exclusive copyrights with the famous Author Zheng YuanJie’s works. We have carried out brand development and operation around the Characters from Zheng Yuanjie’s fairy world such as PipiLu、Luxixi、Shuke、Beita、Luoke and more. The main company business covers in Publishing, Movie & TV, Internet, and licensing. Pipilu ranked the 4th of the world’s ten largest books by the United Nations in 2011, which cumulative sales approaching 400 million copies.It has 705 stories, more than 700 characters, more than 30 well-known characters and the main consuming groups covers 70s-00s generations.After almost 40 years of brand building, we acquire more than 300 million of loyal readers and raise the awareness of recognition, which comes from different generations and backgrounds.