Baby Shark

Baby Shark rose to its fame and became the most well-known character across the world thanks to the Baby Shark Dance video going viral on Youtube. Baby Shark Dance has became the#1 most-watched video on YouTube since 2 November 2020, and till now the viewership reach over 10 billion. With the catchy tune and lovely smile Baby Shark has evolved into different forms of entertainment to keep providing an engaging and joyful experience for the whole family. • Recognized by authoritative organizations ■ Nickelodeon 2021 - Kids' Choice Awards ■ TOTY 2020 Award for License of the Year ■ The Asian Licensing Awards 2020 - Best Asian Property Award • The Baby Shark Dance Challenge was launched in August 2021. For offline promotion, the related on-ground events covered many first-tier cities. For online promotion, celebrities and KOLs also joined in the challenge on Douyin, and the related topic reached over 900 million exposure. • • The new Baby Shark animation series "Baby Shark's Big Show!" was successfully launched in Nickelodeon in March 2021, winning high popularity.